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The Importance of Maintaining your Company Website

The Importance of Maintaining your Company Website

Posted by on Nov 1, 2016 in Web Design Advice | No Comments

Outstanding website design is great for your online business, but once your website is up and running, it’s crucial that you don’t let it stand still. Maintaining your website regularly is important for many reasons. Business reputation If your content is out of date, it could damage your business’s brand and reputation, so make sure […]

How advertising changes each year yet always stays the same!

How advertising changes each year yet always stays the same!

Posted by on Oct 1, 2016 in Advertising | No Comments

What used to be press ads and local radio messages is now just as likely to be Facebook or Twitter postings and Instagram photos. Where a great deal of business might have been gained through a regularly-changed shop window, it’s now equally probable that a vibrant web presence drives customers into your arms. Of course, […]

Five top online marketing tips for every financial adviser

Five top online marketing tips for every financial adviser

Posted by on Jun 19, 2015 in Online Marketing Advice | No Comments

Your digital marketing strategy is a core element of how your clients, and potential clients, see you. Research suggests that as few as one in five investors trust their financial advisers, similar to that of an financial services company who offer financial advice. Much of this distrust is down to poor image management. Here are […]

DIY SEO tips for the small eCommerce company

DIY SEO tips for the small eCommerce company

Posted by on Jun 11, 2015 in Online Marketing Advice | No Comments

While SEO can be a complicated business, you do not always require the help of expert SEO services to maximise your website’s potential. In fact, there are lots of little things even the smallest eCommerce organisation can do to improve their site’s SEO. Here are three of them. Focus on your URLs, titles and descriptions […]

What is online marketing success about?

What is online marketing success about?

Posted by on Jun 3, 2015 in Online Marketing Advice | No Comments

Michael Slaby, Barack Obama’s Chief Innovation & Integration Officer, has said that online marketing is “not complicated, it’s just hard”. Whilst some online marketing channels, such as SEO, require technical knowledge, online marketing is mainly about persistence and testing over time. The web now provides greater automation and insight, which should make marketing easier, but […]

The Advantages of Going it Alone

The Advantages of Going it Alone

Posted by on May 19, 2015 in Marketing | No Comments

If you’re tired of being at someone else’s beck and call or have a great idea for success, starting a business is often the best solution. Although a new venture requires considerable enthusiasm, skill, commitment and luck, many people find the benefits of being their own boss and the freedom of working for themselves (as […]

Star Wars offers free marketing every May

Star Wars offers free marketing every May

Posted by on May 14, 2015 in Marketing | No Comments

May the 4th has become a big opportunity for marketers to associate their brand with Star Wars. If a product is long and thin, you can make a lightsaber out of it. Sell something round (Oreo cookies), it becomes the Death Star; something in bits, turn it into a TIE Fighter or X-Wing. There’s not […]

T shirt Advertising, Good, Bad and Ugly

T shirt Advertising, Good, Bad and Ugly

Posted by on Apr 24, 2015 in Advertising | No Comments

Despite the rise of online marketing in the UK, T-shirt advertising is still one of the more effective forms of real-world advertising for any business; representing a bold and interesting way of selling any company. However, T-shirts should catch the eye without being annoying or over the top. If you are thinking of using T-shirt […]

Three Words of Warning about Web Designers

Three Words of Warning about Web Designers

Posted by on Apr 17, 2015 in Online Marketing Advice | No Comments

Web designers are often seriously talented people (especially our own team over at Plan Web Design in Waterlooville), ones who can produce a terrific, stylish and professional web presence for your business. That’s all to the good, but it’s also a bit like comparing a film set to a real building. When you step beyond […]

Summer Advertising and Marketing for your Business

Summer Advertising and Marketing for your Business

Posted by on Apr 10, 2015 in Advertising, Marketing | No Comments

The summer tends to be a time that many businesses see a slow down in custom and profit. This is partly because people tend to take holidays in the summer and are not working as much, and also because businesses themselves go into auto-pilot and just allow the summer to pass them by. This is […]